5ο Γυμνάσιο Ηλιούπολης

COLOUR PSYCHOLOGY

Λεπτομέρειες

Τελευταία Ενημέρωση στις Δευτέρα, 18 Ιανουαρίου 2016 20:38

Aγγλικά Γ' τάξης, τμήμα Προχωρημένων (Κωστοπούλου Καλλιόπη)

Συμπληρωματικό υλικό στο Unit 7, Shades of meaning, του σχολικού βιβλίου

COLOUR PSYCHOLOGY

          Καθισμένη γυναίκα, Πάμπλο Πικάσσο 1927

Colors, like features, follow the changes of the emotions. - Pablo Picasso

Do you feel anxious in a yellow room? Does the color blue make you feel calm and relaxed? Artists and interior designers have long understood how color can dramatically affect moods, feelings, and emotions. It is a powerful communication tool and can be used to signal action, influence mood, and cause physiological reactions. Certain colors have been associated with increased blood pressure, increased metabolism, and eyestrain.

"Given the prevalence of color, one would expect color psychology to be a well-developed area," note researchers Elliot and Maier. "Surprisingly, little theoretical or empirical work has been conducted to inform us onthe influence of color on psychological functioning, and the work that has been done has been driven mostly by practical concerns, not scientific rigor."

Despite the general lack of research in this area, the concept of color psychology has become a hot topic in marketing, art, design, and other areas. Much of the evidence in this emerging area is anecdotal at best, but researchers and experts have made a few important discoveries and observations about the psychology of color and the effect it has on moods, feelings, and behaviors.

Of course, your feelings about color are often deeply personal and rooted in your own experience or culture. For example, while the colour white is used in many Western countries to represent purity and innocence, it is seen as a symbol of mourning in many Eastern countries. While perceptions of color are somewhat subjective, there are some color effects that have universal meaning. Colors in the red area of the color spectrum are known as warm colors and include red, orange and yellow. These warm colors evoke emotions ranging from feelings of warmth and comfort to feelings of anger and hostility.

Colors on the blue side of the spectrum are known as cool colors and include blue, purple and green. These colors are often described as calm, but can also call to mind feelings of sadness or indifference.

So what's the bottom line? Experts have found that while color can have an influence on how we feel and act, these effects are subject to personal, cultural, and situational factors. More scientific research is needed to gain a better understanding of color psychology.

Activities

1. Match the underlined words with their synonyms:

2. In which two ways, according to the text, can colours affect us?

3. What is the meaning of the expression ' the bottom line'?

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